The Consumer Experience

The Consumer Experience

The Consumer Experience

So much more than search, our consumer experience aptly fuses client preferences with your expertise.

The combined power of Command, your KW App, and your branded website add up to a dynamic consumer experience, fueled by real-time data that lets you guide clients toward well-informed decisions. Automate the functionary and put your energy into being the trusted adviser your clients need. Stay at the center of the transaction, where you belong.

The KW App

The new KW App is the first-of-its-kind and was developed to be the quintessential, consumer-facing counterpart to Command. When you launch your personalized app, you’ll collect valuable consumer insights and lay the groundwork for relationships that last a lifetime. And, with countless customization options, you can make it your own, because it is your own.

Video: The KW App (no spoken content - Text content transcribed below)

We're changing the way it's all done. For good. This is BIG. As big as a tsunami.

Changing real estate as we know it and re-imagining how things should be. We've developed a real game changer - a real estate reality check.

To anticipate the needs and dreams of those we serve. We're doing it for you: your business, your customers - for the love of real estate.

Introducing your all new KW App. It's built on insights so you can be the prophet of properties. The one that reveal's each neighborhood's individuality

This is a tool that weaves a detailed tapestry showing your customers what makes up the fabric of their city. The common threads? Location, price, square footage, personality, at a glance. The stuff of legends and super agents. Speaking of legends... [nerdy man dancing] Miss a beat? Who, you? Never.

Know your customers better than the back of your hand with HomeDNA. HomeDNA is how market experts become customer experts. Connect your customers' needs, wants, desires, preferences to find their best match in an instant, through the power of AI, then find homes they love and get everyone on the same page. Literally. Finally, easily explain basics for your customers so you can help them at every step, every moment, with just a tap...and give them the confidence they want -- in the process, in themselves, in you.

This app is more than a crystal ball. It's a diamond with the clarity and capacity to help you be the best agent you can be. Today, tomorrow, for all the years to come. Not only are we living out our future right now, but together we're defining the direction of an industry.

Changing real estate, forever.

“A move that could reshape the experience of both Keller Williams’ agents and their clients, and which puts the company at the forefront of a trend in the industry toward tech consolidation and platform building”



Buy, sell, and facilitate the entire transaction – all through your app.

Whether you customize Guide to fit your business or use the built-in template, this tool will help you keep your clients informed and relaxed, ushering them through every step of the homeownership journey.

phone displaying info on buying a home

phone displaying property search map


Search smarter, together.

Use the KW App to stay close at hand throughout the buying process. Show them the myriad ways they can search homes, make your own recommendations, gather insights from their search activity, and ultimately win their loyalty when you find the home of their dreams.


Flex your local expertise.

A world-class, revolutionary search feature powered by Command, Neighborhoods draws insights from the Keller Cloud, the largest real estate databank in the world. View neighborhood stats, see what the locals say, calculate commute times, get the skinny on nearby schools – give buyers a deeper understanding of their city.

search properties by neighborhood

phone displaying curated real estate listings


Create. Curate. Collaborate.

Help your clients rank their favorite listings with Collections, a practical way to organize their picks into custom categories. Directly communicate with clients and their co-buyers, keep track of showings, and be the first to know when clients start or stop their search.


Stay top of mind, all of the time.

Make sure your clients remember your name (and value) by keeping in touch throughout every stage of their journey with Feed. A data-rich destination for all things real estate, Feed allows you to post new listings for clients to view, share info your clients can use, add reminders, and celebrate every milestone along the way.

phone displaying real estate listing feed

Get Started With Your KW App

Meet the future of real estate search. Meet the collaboration tool the industry has been missing. Meet the secret to lifelong relationships.

Getting started is easy. Just download the app to your phone, log in to Command to launch and personalize your app, then send your unique link to leads and contacts so they can download your app and find their dream home.

Download on the App Store Get it on Google Play


Smarter, connected and primed for lead generation.

Effortlessly create a website that’s more than a digital business card – it’s your calling card. Primed for lead generation, it delivers new contacts directly to Command and seamlessly integrates with your KW App to let leads search and save listings on your site from anywhere in the US. Share contact information, up-to-the-minute market data, and promote whatever will boost your business.

laptop computer displaying agent website